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COURSE OBJECTIVE
Teaching how to structure a gardening company in Brazil:
- Get out of manual labor
- Organize operation, prices and team
- Close recurring contracts
- Scale up to millionaire turnover (with a method, not a promise)
TARGET AUDIENCE
- Self-employed gardeners
- MEIs / small businesses
- Those who already do services and don’t earn money
- Who wants to start a company from scratch
- Who wants to climb and hire staff
Course Content
MODULE 1 – ENTREPRENEURIAL MINDSET
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Lesson 2 – What is a 3 Million Business (10 min)
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MODULE 2: LEGAL BASIS IN BRAZIL
Lesson 3 – MEI, Simple or Company? (15 min)
3 Topics
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Lesson 4 – Taxes, INSS and Real Costs (12 min)
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Lesson 5 – CNAE, Invoiced and Contracts (15 min)
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Lesson 6 – Legal mistakes that break businesses (10 min)
2 Topics
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MODULE 3 — SERVICES & POSITIONING
Lesson 7 – Services that Make Money (12 min)
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Lesson 8 – How to Create Monthly Packages (15 min)
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Lesson 9 – Premium vs. cheap positioning (10 min)
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Lesson 10 – Saying NO to Bad Customers (10 min)
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MODULE 4 — PRICING & PROFIT
Lesson 11 – How much to charge (Simple Method) (15 min)
3 Topics
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Lesson 12 – Monthly Price Calculation (12 min)
2 Topics
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Lesson 13 – Budgets that Close (10 min)
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Lesson 14 – When and How to Raise Prices (12 min)
2 Topics
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MODULE 5 — OPERATIONS & TEAM
Lesson 15 – Essential equipment (12 min)
2 Topics
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Lesson 16 – Day-to-day organization (10 min)
3 Topics
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Lesson 17 – Hiring Employees (15 min)
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Lesson 18 – Simple Financial Control (12 min)
1 Topic
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MODULE 6 — CLIENTS & SALES (5 lessons)
Lesson 19 – Where to Find Customers (15 min)
3 Topics
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Lesson 20 – Closing Recurring Contracts (12 min)
2 Topics
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